True North?

So Justin Trudeau and the Liberals have a new ad out.  Canadian politicians since the days of John G. Diefenbaker have been loving the north.  John Turner, Jean Chretien, Stephen Harper all love the north.   It’s expected that Justin Trudeau loves the north as well… and wants to make it better!  That’s it.  

As a voter, I want to hear how.  What is the big strategy.  There is some political room for him to maneveur as Harper has really accomplished nothing as part of his northern agenda.  The Department of National Defence can’t even procure rifles for the Rangers (who arguably don’t need replacements for their bolt action rifles that work really well in the winter).  Plans for a deepwater port?  Umm that has gone nowhere.  

Instead of just matching Harper’s unfulfilled and broken promises with real ideas, Trudeau just floated out some cliches and feel good statements.  In other words, not much has changed.