Tag Archives: YouTube

Break Free

When Filmakademie student Eugen Merher created his Adidas spec ad “Break Free,” he knew he had something special on his hands. Unfortunately, Adidas’ communications department never got back to him; now they get to watch his ad take off without them.

Break Free by Eugen Merher

The spot is set in a rather unlovely care home for the elderly. One of the residents is a former marathon runner who seems broken by the daily grind of his monotonous existence.

One day, he comes across his old running shoes and decides to take them for a spin. This kind of activity is strictly “not authorized” by the home.  While the staff in the home try to crush his ongoing bids for freedom, his fellow residents are in his corner.

Watch the video up top to see a beautiful piece of visual storytelling. Hopefully it’ll inspire you to get out there and create something special.

The happy city experiment | Charles Montgomery

Charles Montgomery explores what happens when you take an abandon city space in NYC and populate it with urban social experiments. The outcomes are unexpected as city dwellers explore this public space, interact with each other, and change their attitudes towards social connections, values, and each other.

Charles Montgomery explores what happens when you take an abandoned NYC space and infuse it with social experiments. The results are surprising and inspiring.

Best of luck with that wall

A short video showing the satellite images of the U.S./Mexico border.  Good luck building that wall and even more luck keeping it secure. 

What does the southern border of the United States actually look like? And in that sense it was a very simple gesture to try to see the border in aggregate. If you were to compile all 2000 miles and try to see it in a short space — what would that look like? In another sense it grew out of the discourses as you suggested. The way migration is talked about in our contemporary moment and in particular the way migration is talked about in terms of the southern border of the U.S. So part of this piece is a response to the way migrants and borders are talked about in our politics. And it’s also just a way of looking at landscape as a way to think about some of those things.