Tag Archives: Vimeo

100 Ideas: Showcasing Saskatoon

If I was Tourism Saskatoon, I would put up some money with a sizable first prize and ask filmmakers to create a three minute video highlighting the best of Saskatoon.  Run the contest for a year.  Let people capture all of this video footage of all of our best restaurants, festivals, and moments.   If your first prize was enough, you would probably have 20 videos submitted online that could be shared for years showing Saskatoon off to the world.

20 videos.  Let’s say that average 5,000 views a piece.  Shared on Twitter, YouTube, Vimeo, blogs, and emails while dominating the search results in Google Video’s search listing.  Is that worth $10,000 in total prize money?  I think it is.  Especially if it gets the people of Saskatoon thinking more highly about their city.

Can you imagine a series of videos like this one by Andy Clancy about Saskatoon?

Glacier Exit

If you still needed convincing, this video will make you believe in climate change.

On a trip to Alaska, the filmmakers at Aura ran into a small town outfitter with a large story. Rick runs an adventure outfitter company in Seward, Alaska, and has witnessed the drastic recession of the glacier in town. So when he was willing to show them around and share his story, Aura knew that this was their chance to finish their film, Glacier Exit. Find more from Aura on their website here.

How to Win an Election

A leading political strategist explains how candidates use the art of storytelling to help swing elections.

Mr. McKinnon has had a long career working for politicians from both parties. As the lead media strategist for George W. Bush’s 2000 and 2004 campaigns as well as John McCain’s winning 2008 primary campaign, he was instrumental in shaping the way we perceived his candidates and their opponents. Remember the 2004 windsurfing ad that branded John Kerry a flip-flopper? That’s his work.

But Mr. McKinnon burned out on presidential campaigns, and increasingly came to view the oversimplification and negativity at the heart of modern campaigning as a leading contributor to the toxic political climate in which we now live. So when we sat down with him, we asked him to turn over his secret playbook.

In this film, he reveals the storytelling strategies used to elect Mr. Bush with openness and candor, and in doing so lays bare the fundamental narrative strategies that remain at the core of today’s presidential campaigns. But Mr. McKinnon believes that the power of storytelling has a dark side that voters should be more aware of. His new message is a warning to all citizens: You’re being manipulated, and our democracy relies on your ability to see that .