From Business Insider
Almost one year ago today, we laid out the nightmare scenario for Microsoft (MSFT) that could lead to its business collapsing. After laying it all out, we concluded, “Fortunately for Microsoft, none of this is going to happen.”
We were wrong.
A lot changed in the last year. Microsoft’s nightmare scenario is actually starting to take hold. We’re revisiting our slideshow from last year to see how things have played out.
Each number that follows has one piece of the nightmare scenario for Microsoft and an explanation of where Microsoft stands in comparison to that hypothetical situation.
While it’s going to take a while, Microsoft isn’t the business it used to be. (as I write this from my MacBook Pro)
Dave Winer has a great post on what Windows 8 needs to look like.
Okay, now what is Windows 8?
It’s less than Windows 7. The UI is simpler. The media players are out. Its job is just to let your data have a place to live that you own, that you pay for, that you fully control. I would actually cut a direct deal with Amazon and create the ultimate cloud server that a user can manage themselves, that you pay for by the month. Need more services? Pay a little more. Need even more? Pay even more.
Now this would have to be promoted very crisply. With lots of influential individual developers non-disclosed and on-board long before it’s announced. But because the basic softrware already exists, on Rackspace and EC2, you can start the bootstrap right away.
You also produce a simple, beautiful client that runs on netbook hardware, and runs on every other platform you can get software on. Go ahead and develop iPhone and iPad apps. Let Apple reject them, and when they do, make it public issue. Hell, make it a public policy issue. (BTW, I would partner with Facebook on this. Let Joe Hewitt run the project. Don’t know who he is? Find out.)
Bottom-line: a really simple, user-administered, cloud OS is the next killer.