Reginaâ€™s got a new logo that has generated some international attention.
Enough quoting. The R icon is definitely attractive and eye-catching. While there could probably be a few more twists, both literally and metaphorically, in the ribbon to make the dimensionality work a little better, I think itâ€™s a fairly convincing result. I like how the color changes at each twist and the overall shape is fluid and organic. The typography is acceptable and although it isnâ€™t my favorite type in the world, there is nothing to really fault there. The ribbon as visual element in the identity materials can start to feel very clichÃ© when it wraps around buildings, but it is a nice extension of the logo. As far as city logos go, this one is quite inviting.
Personally I think the idea is a copy of CTVâ€™s ribbon branding from 1998. Even Sportsnet Connected has a similar idea for an opening sequence.