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publishing

The Tipping Point?

Seth Godin is done with publishing. Traditional book publishers use techniques perfected a hundred years ago to help authors reach unknown readers, using a stable technology (books) and an antique and expensive distribution system. The thing is–now I know who my readers are. Adding layers or faux scarcity doesn’t help me or you. As the [...]

Andreessen’s Advice To Old Media: “Burn The Boats”

Mark Andreesen was in New York yesterday and sat down with TechCrunch Andreessen once famously put the New York Times on deathwatch for its stubborn insistence on trying to save and prolong its legacy print business. With all the recent excitement in media quarters recently over Apple’s upcoming iPad and other tablet computers, and their [...]