Tag Archives: Pixar

Check the boxes creativity

Investors in Disney are getting upset that Pixar isn’t selling out more.

“The worries keep coming despite Pixar’s track record, because each film it delivers seems to be less commercial than the last,” Mr. Creutz said.

Robert A. Iger, Disney’s chief executive, responded, “We seek to make great films first. If a great film gives birth to a franchise, we are the first company to leverage such success. A check-the-boxes approach to creativity is more likely to result in blandness and failure.”

Good for Iger.  I was worried when Disney acquired Pixar that we would be seeing a bunch of direct to DVD releases of inferior quality with Pixar’s name on it but while the investors are mad, the movies are still worth watching.