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marketing

Tokyo Subway Gets Lightsabers

Sep 28th, 2011
by Jordon Cooper.
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Wired has the details of this amazing marketing ploy to promote yet another release of Star Wars.

John Scully on Steve Jobs and What Makes Him Great

Oct 17th, 2010
by Jordon Cooper.
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From the Cult of Mac One of the things that fascinated him: I described to him that there’s not much difference between a Pepsi and a Coke, but we were outsold 9 to 1. Our job was to convince people that Pepsi was a big enough decision that they ought to pay attention to it, [...]

Who Won the World Cup? Nike or Adidas

Jul 18th, 2010
by Jordon Cooper.
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Harvard Business School analyses the impact of both Nike and Adidas’ marketing approaches. With approximately 2.6 billion people worldwide following the 2010 World Cup, the spectacle has been a field day for marketers, each trying to connect their brand with the strong emotions fans have for their favorite teams. But the stakes are particularly high [...]

Connecting with your customers

Oct 29th, 2009
by Jordon Cooper.
1 comment

I got this email after I ordered a Camera Pod from ThePod.ca and I thought it was a great idea.  As I read the e-mail, I sent off a quick reply (I saw the Camera Pod while surfing the web and thought it would be a cool camera mount) about why I ordered myself one.  [...]

Am I missing something

Sep 6th, 2009
by Jordon Cooper.
1 comment

I was reading Scot McKnight’s post on the TNIV today and while I agree, he added a graphic that made me ask some questions about Bible marketing. What is Zondervan’s marketing department up to.  I can understand why Microsoft brands Microsoft Office by the year.  I still have a copy of Office 97 kicking around [...]

Back to Church Sunday

Aug 16th, 2009
by Jordon Cooper.
4 comments

I have never liked the idea that churches took the summer off and I like the idea of a Back to Church Sunday even less.  By doing this in September it communicates that it’s expected that you’re going to take the summer off from church and gives the wrong impressions about what a church community [...]

Marketing in the church

Jun 7th, 2009
by Jordon Cooper.
3 comments

Spirit Farmer has the following rant over on his blog.  You can read the entire post there. The marketing piece I’ve seen a number of times is the one I love to hate the most.  It’s the one that says, “You should check out our church, even though you think church sucks.  Because we’re not [...]

The Brand Called Obama

Nov 3rd, 2008
by Jordon.
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Good profile on the marketing of Barack Obama on Fast Company. Obama has risen above what he calls a “funny” name, an unusual life story, and — contrary to the now popular (and mistaken) notion that nobody sees race anymore — a persistent racial divide to become a reflection of what America will be: a [...]