Tag Archives: Levi Strauss

The 501® Jean: Stories of an Original

Levi’s made a short documentary film about the history and cultural impact of the brand’s signature 501 jeans.

We trace the 501 Jean’s roots as a utilitarian garment for coal miners, cowboys, industrial workers, all the way to the creative workers who continue to wear it today.

Also: Just to troll the NDP, there is a lean consultant in the video.