- Revere the leader.
- Remember a leader is never cooked until people start to laugh at him.
- Stay on the road to reform; keep left of centre.
- Hang together.
- Build a poll organization worthy of the name.
- Lead to your strengths in campaigns; to your weakness in conventions.
- Never negotiate through fear; never fear to negotiate.
- Remember that in politics, perception is reality.
- Recruit new, bright, young people.
- Avoid public humour, but laugh a lot in private.
Just think at one time Liberals followed these rules… and won elections.








