While in Edmonton we got lost. I found out that no one in the car can read a GPS and I was driving with them navigating. Not only that but NO ONE at Hope Mission would give Katie or DeeAnn an address. Great discipline but a big time pain in the neck as we were trying to figure out where to go. While we were driving, DeeAnn was trying to persuade me to spam my friends with the Lighthouse Facebook page so they will â€œlikeâ€ it. Somehow she started to explain Facebook to me and never really clicked in that not only was I probably in really early, I was in so early, I left before it got cool. Twitter is much more my style. As I have said, what the strangers I know on Twitter are doing are more interesting to me than what my friends are doing on Facebook.
So for about 30 minutes, she was evangelizing Facebook to me while I just ignored her but she did make some good points about if we are trying to make social change, we should use the mediums we have at our disposal and Facebook is one of the things we have at our disposal.
As much as I hate Facebook, I need to be using it more effectively than logging in once a year (generally in January). From now on I plan to log in a couple of times a week if for no other reason than to reply to some of the messages and post some things to The Lighthouseâ€™s page. According to experts, an organization needs to spend about six hours a week to social media for it to be effective. I donâ€™t have six hours a week but DeeAnn seems to (she is The Lighthouseâ€™s director of communications and it is part of her job). That being said, I realized that more and more people are going to our Facebook page expecting to find that I show up more than once a year.
As for Google Circles (cue tumbleweed), it is so quiet that I am not sure if it is worth my time and effort. If I had to choose between the two, I think I would choose Facebook. I am not sure I would use it if it wasnâ€™t for the good work DeeAnn has done with it at The Lighthouse but she has so I need to be a part of that as well. I care a lot about social change and that means taking the message to where the people are. As for Google Circles, it doesnâ€™t even seem to have a functioning API which is shocking considering it is coming from Google. Twitter canâ€™t post to it, Feedburner canâ€™t post to it (and it is owned by Google). Maybe that is intentional but I doubt it. There just isnâ€™t very much content that you can put on there without going to the site. If things change, maybe Iâ€™ll head back but for now, it doesnâ€™t capture my attention.