Tag Archives: Jordon Cooper Outfitters

Lose It!

Lose It! My brother Lee recommended Lose It! to me.  It’s an iPod Touch/iPhone app that makes it easy to track your calories and then stay within your calorie needs so you can lose weight.  I have been using it for a couple of days and I really like it.  I am on pace to lose 2 pounds a week.  The thing that works for me is that I find that I don’t snack because I don’t have my iPod Touch with me which is stupid but it works.  Check out Jordon Cooper Outfitters for a more thorough review.

Pro Blogger I am Not

I was asked about the advertising I have on some of our sites the other day.  I sent most of this via e-mail but after I was asked about this again, I thought I would post it here.

I have never thought advertising was that big of a money maker.  If you have time, look at the rates that many of the blogs on Federated Media are making and it isn’t that much.  Compared to big media sites, blogs don’t generate that much traffic.  Despite all of the sites claiming to make big money from Google Adwords, without the traffic and a narrow band of content, I can’t see you making that much money from it.

The Cooper Cabin Weblog

The site generates about 150 hits a day, mostly from Google involving information on architecture and design.  The site is kind of interesting as hits never seem to go up or down on a seasonal basis or around holidays.

Advertising: Google Adsense serves up one ad block per page.  As you can see, it’s not a big revenue generator.  $52.37 since I added ads to the site over a year ago.

Google Ad Sense Revenue for The Cooper Cabin

Most of the ads from what I can tell come from when I am talking about architecture and design and the ad gives some purchasing options for that or a competing product.

Jordon Cooper Outfitters

It’s a new site and traffic is all over the place but averaging about 300 views a day with most traffic coming from Google.  It’s too new of a site to distinguish traffic patterns yet and it can vary greatly from day to day.

Advertising: Google Adsense serves up one small badge of advertising per page.  I also use Google Adsense to serve up ads in the feed (as explained by this comment).

The site has made a couple of dollars so far in 2010.  I don’t expect it to made $100.00 in advertising until early 2011 and the traffic has time to grow.  Google Adsense is the not the best long term advertising option for the site.


It’s generated about 700 hits per day and about 1000 people subscribe to the RSS feed.  While not nearly as popular as it once was (the quality of the site seems to have gone down), the revenue from the site comes from it’s Amazon.com affiliate account.

I was making just pennies on the Amazon.com account until November 2009 when between it and December 2009, I made almost $1000 in affiliate fees all because of the series of Christmas gift guides I created for the site.  When I started them, I didn’t expect any bump in traffic at all and the main audience of the gift guides was a friend I work with who was dying trying to figure out what to get her dad and father in law for Christmas.  By early December, the site was serving up 15,000 hits a day from basically 10 different blog posts.  Not only did it generate a lot of traffic to Amazon, I also got thank you notes from several other sites for the traffic and the orders.

The site doesn’t employ much in terms of SEO practices so I contribute the traffic spike to dumb luck and there are a lot of people who are in similar demographic positions as Wendy and I who liked my suggestions.

The Cooking Blog

This is Wendy’s site and I mention it because it has made about $500 a year on Google Adsense Revenue.  I attribute that to it’s narrow focus, large Twitter following, and ads that are really closely linked to what people are searching for.

So now you know.

A quick search around some of advertising sites plus reading blogs like Dooce give you an idea of what kind of traffic you need to make a living doing this (Dooce has over 4 million).  Yeah, her and her husband are able to work at home and just run the site but 4 million hits a month is more than some blogs will see in a lifetime.  Even Tony Jones is on record for saying he made $5/day blogging on Beliefnet.  Online advertising isn’t going to make any of rich, maybe I should look at whoring myself out for publishers again.

Why Jordon Cooper Outfitters?

A couple of you have asked what my plan is for Jordon Cooper Outfitters as it hasn’t made a lot of sense for some of you as to why I have done it and why I am only posting once a day.  Here is the short answer.

  • I am posting once a day because it is easy to set up a posting schedule with WordPress.  Right now I have posts set up to go five days a week into early March which means that I don’t have to worry about the site every day like I do with this one.  As the content is added to the site, it will be formed into other content like gift guides, seasonal guides, and best of lists.  Look for those lists to start as we start to escape winter and then for things like Mother’s Day days like that. 
  • The site won’t be an instant success because there really isn’t that much content.  It’s funny because most of the questions that I get about blogging often deal with SEO stuff which is a craft that I have never cared about.  Blogging is pretty simple.  Write well, post it online and if people find it worthwhile, you will generate readers.  We’ll see if people find Jordon Cooper Outfitters worth reading.  If not, I’ll have learned a lot about a topic that interests me.
  • The most encouraging stat about the site is the amount of people who have subscribed to the RSS feed.
  • Advertising on Kottke.org While I get a small commission from linking to Amazon.com and Amazon.ca, it isn’t going to pay any bills.  I may add some advertising but even with 1000 people a day coming by the site, that isn’t going to pay very many bills either so there isn’t a great business plan.  If I add advertising, it will be discrete like what you would see on Kottke.org or The Morning News.  There will never be ads all over any site that I curate.  It will never ever happen.
  • I will be trail testing some items this summer.  Mark and I planning to hike to Grey Owl’s Cabin this summer and I hope to hit Johnson’s Canyon as well in addition to a lot of mountain bike riding. I’ll let you know how those go.
  • I am open to other people contributing to Jordon Cooper Outfitters.  If you are interested, drop me a line.

Jordon Cooper Outfitters

Jordon Cooper Outfitters

One of the things that I enjoyed this fall was creating the series of Christmas Gift Idea posts that so many people criticized this fall.  While there was some negative comments, the response was overwhelmingly positive from complete strangers who really enjoyed those features and said it made Christmas shopping a lot easier on them.

While creating the guides, for every cool item I posted, there was ten or so that didn’t make the cut.  I didn’t really know what to do with it so I thought of creating a shopping section of the site but I didn’t want to clutter up the site that much for regular readers and at the same time, if you are looking for a great watch to buy, you probably don’t care about NFL highlights.  In the end I decided to split off another site to shop.jordoncooper.com.  For a lack of a better title, here’s introducing Jordon Cooper Outfitters.  It’s a weblog that I hope to update five days a week with products, links, and articles designed to inspire you to get out and do stuff, create stuff, or just change make the world better.  If you want to follow the site, you can subscribe to the RSS feed or follow the site on Twitter @theoutfitters

We’ll see how it goes.