Tag Archives: graphic design

New Pepsi logos

I just saw the new Pepsi logo and I was thinking how many times they have come out with a new logo or new cans since I have been alive versus how many times Coke has changed their logo.  I think it comes from the fact that they seem to be perpetually in second place.

Soon to be retired Pepsi logo If I was the CEO of Pepsi, I would go back to their old logo, it looks better than the new one which will look dated by tomorrow afternoon.  While I was at it, I may try to improve my companies operational difficulties in several major markets and then find out why Diet Coke tastes so much better than Pepsi.