Ford

2012 Ford Focus

So last week I had a great offer to test drive a 2012 Ford Focus. Here are my thoughts. Design means something at Ford again. It’s just not the exterior, it’s everything. I was watching a CNBC program on Ford a couple of years ago and the engineer was talking about how important it was [...]

1993 Ford Festiva

Feb 1st, 2010

by Jordon Cooper.

13 comments

I bought a 1993 Ford Festiva today from Darren Friesen. It looks nowhere nearly as cool as this one (it looks good but what is the resale value on a redone Ford Festiva?) but it’s okay, gets obscenely good gas mileage. Sadly it isn’t one of the seven SHOgun’s but it is good enough for [...]

Can Chrysler be Saved?

May 2nd, 2009

by Jordon.

6 comments

According to David Olive at the Great Recession blog It’s only a matter of time, but Chrysler will fail, this time for good. There arguably was still a need for Chrysler the previous two times it dug a grave for itself and started covering itself with dirt. But no longer. Chrysler has outlived its usefulness, [...]

Strategies for Survival

Dec 18th, 2008

by Jordon.

Comments are off for this post

The Globe and Mail is trying to figure out the prospects for the Big 3. Ford looks okay, GM is anyone’s call and it looks bad for Chrysler. In past discussions about its product lineup, Chrysler officials have said they could cut a lineup of 11 SUVs in half and also make changes to the [...]

Counterpoint

Nov 17th, 2008

by Jordon.

1 comment

General Motors has released a video showing how important they are to the North American economy. Of course the question isn’t that the automakers need help, the question is what steps make the most sense and I am not convinced that a bailout will do anything than prolong the inevitable. The video above came embedded [...]

Bailout II

Nov 10th, 2008

by Jordon.

5 comments

I don’t know about you but for some reason bailing out the automakers bugs me worse than bailing out the banks. The automakers have been getting their butts kicked by Japanese automakers for years and then gambled on SUVs to bring them back. The gamble failed and now they want the Canadian and American governments [...]