Tag Archives: Disney

Disney is reshaping ‘Star Wars’ in the model of Marvel

Disney is breaking up the gang

The imminent news of Johnson’s hiring comes after Star Wars owner Lucasfilm appointed two other young directors—one of whom directed Chronicle and the other the recent smash, Godzilla—to helm Star Wars films that for the first time will not be part of a single saga. The spin-offs, rumored to star Yoda and Boba Fett, were part of the plan when Walt Disney acquired Lucasfilm for $4 billion in 2012. Disney seems to be following the game plan of its other subsidiary, Marvel, which it bought for the same price in 2011.

By hiring talented but untested directors and taking some creative risks, Marvel set out to create individual franchises set in the same world, just as in the comics. In this way, audiences have bought into individual characters like Iron Man and Captain America, and each exists as its own money-spinning franchise against the backdrop of a larger universe. Fans are buying into a character’s journey, rather than a Marvel sequel. And stories that unite the universe, such as The Avengers, become must-see global blockbusters that bring together these different fan-bases once every few years. The Marvel method has upended the blockbuster formula, which, ironically, was created by the original Star Wars film in 1977.

Will Disney be able to do the same with Star Wars, credibly expanding the universe beyond the story of the Skywalkers? We will begin to find out when the next film, Episode VII, currently filming with the original cast under the hands of Star Trek director JJ Abrams, is released in December 2015.

Check the boxes creativity

Investors in Disney are getting upset that Pixar isn’t selling out more.

“The worries keep coming despite Pixar’s track record, because each film it delivers seems to be less commercial than the last,” Mr. Creutz said.

Robert A. Iger, Disney’s chief executive, responded, “We seek to make great films first. If a great film gives birth to a franchise, we are the first company to leverage such success. A check-the-boxes approach to creativity is more likely to result in blandness and failure.”

Good for Iger.  I was worried when Disney acquired Pixar that we would be seeing a bunch of direct to DVD releases of inferior quality with Pixar’s name on it but while the investors are mad, the movies are still worth watching.