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Coca-Cola

Will Big Business Save Earth?

Jared Diamond thinks it is a possibility The embrace of environmental concerns by chief executives has accelerated recently for several reasons. Lower consumption of environmental resources saves money in the short run. Maintaining sustainable resource levels and not polluting saves money in the long run. And a clean image — one attained by, say, avoiding [...]

New Pepsi logos

I just saw the new Pepsi logo and I was thinking how many times they have come out with a new logo or new cans since I have been alive versus how many times Coke has changed their logo.  I think it comes from the fact that they seem to be perpetually in second place. [...]