Traditional book publishers use techniques perfected a hundred years ago to help authors reach unknown readers, using a stable technology (books) and an antique and expensive distribution system.
The thing is–now I know who my readers are. Adding layers or faux scarcity doesn’t help me or you. As the medium changes, publishers are on the defensive…. I honestly can’t think of a single traditional book publisher who has led the development of a successful marketplace/marketing innovation in the last decade. The question asked by the corporate suits always seems to be, "how is this change in the marketplace going to hurt our core business?" To be succinct: I’m not sure that I serve my audience (you) by worrying about how a new approach is going to help or hurt Barnes & Noble.
is a new book by Dan Kimball. Here is the description from the back cover.
Around 25 years ago the evangelical church underwent a shift with the arrival of seeker-style churches. A whole generation of baby-boomers resonated with that approach and the movement was used greatly by God. But now there are rumblings around the country that the generations of teens, twenties, and thirties have changing perceptions and preferences. Some of the very “spiritual” things that were removed from church are the very things that post-Christian generations are connecting with and finding attractive in a church.
The Emerging Church addresses this change and provides practical ideas on how churches can adjust and be more effective to reach emerging generations. Dan Kimball, founding pastor of Graceland, does not present his church as “the” new model, but offers a road map to help open the eyes of churches to some changes that are occurring in various places around the country.
Kimball explains the postmodern shifts and what practical implications that has for worship, preaching, evangelism, discipleship, and leadership. He provides an encouraging cross-generational bridge between a new bread of young church leaders and those who have been in ministry for some time.