Tag Archives: automakers

Is Tesla about to revolutionanalize car making?

Whether they succeed or fail, they are changing the way cars are made

Whether Tesla ultimately succeeds or fails, it offers some important lessons. As Mr Passin points out, if a small company like his can produce a new car so quickly and frugally, surely carmaking giants can become leaner too. Another lesson is that when surplus factories are closed, they can sometimes reopen. (Surplus workers too are sometimes recycled: Qoros, China’s new carmaker, hired a lot of skilled people from European manufacturers during the downturn.)