The Financial Times tries to explain the worth of contemporary photography in todayâ€™s culture.
Prices in markets are set by supply and demand and the photography market is no exception. â€œIf all of the stars were to align, youâ€™d have an image that was a cultural product by a photographer who had entered the pantheon of art history and there would only be one print,â€ says Holdeman.
That hardly ever happens because photographs were made to multiply â€“ the point of the technology is that a negative can be reproduced. â€œRarity is essential and it is something that photography does not naturally have,â€ says Boloten. â€œYou can print thousands of the things and a collector will ask: â€˜Why am I paying a lot of money for a print when Picasso only painted one of each?â€™â€