Tag Archives: Annie Leibovitz

So what is contemporary photography worth?

The Financial Times tries to explain the worth of contemporary photography in today’s culture.

Prices in markets are set by supply and demand and the photography market is no exception. “If all of the stars were to align, you’d have an image that was a cultural product by a photographer who had entered the pantheon of art history and there would only be one print,” says Holdeman.

That hardly ever happens because photographs were made to multiply – the point of the technology is that a negative can be reproduced. “Rarity is essential and it is something that photography does not naturally have,” says Boloten. “You can print thousands of the things and a collector will ask: ‘Why am I paying a lot of money for a print when Picasso only painted one of each?’”