In 2012, newspapers lost $16 in print ads for every $1 earned in digital ads. And it’s getting worse, according to a new report by Pew. In 2011, the ratio was just 10-to-1.
The digital ad revolution, always “just around the corner”, remains tantalizingly out of reach for most newspapers, which explains why some stalwarts like the New York Times and Wall Street Journal have moved to subscription models for their websites to bolster digital ad growth. Just today, the Washington Post announced a paywall.
It’s bad. Â What’s happened.
Who killed newspapers? The classic response is the classifieds, and it’s true that websites offering direct information about housing, rentals, cars, and other goods and services that once found a unique home in newspapers have gutted the old revenue model. “More than three-quarters of print classified revenue has been lost since 2000,” Pew reports.
But as you can see, the majority of print’s ad decline since 2003 has come from retail ads (the most common slice of most newspapers’ revenue pie) and national ads. Here’s the breakdown of that $25 billion lost over ten years. It’s about $11 billion each from classifieds and retail ads, with the remainder coming from national ad spots.
I was just surfing the National Newswatch and I noticed a Google Ad.
Here is the larger version.
Thatâ€™s the best the NDP could come up with? Vote NDP and thatâ€™s it? Nothing witty? Nothing profound? Nothing at all expect Vote NDP. Itâ€™s like they arenâ€™t even trying anymore. Off the top of my head I can think of â€œA fair deal for Saskatchewan familiesâ€, â€œAffordable rent for familiesâ€, a couple of old Grant Devine references, â€œWe didnâ€™t screw up the Carlton Trail College mergerâ€, or even â€œLook at the profits PCS made todayâ€ as better options than Vote NDP.
Who could be down there in the Tommy Douglas House and think, â€œWeâ€™ll spend some money on Google Adsense and all that the ads will say is, Vote NDPâ€ and have other people think that this was a good use of money. I even clicked on the ad and sure enough, it went to a NDP that tracks the success of the campaign.
Whatâ€™s even weirder is that the NDP were one of the first parties to use online advertising and I am sure it had some role in their building their support amongst younger Canadian voters but it looked a lot better than this. It would be better to do nothing than this.
I know the NDP have produced some other ads that, were, umm, borrowed from the Ontario Liberal Party. I am starting to wonder if the problem for the NDP central campaign is that they donâ€™t have the right creative people lined up. There are campaigns that win and then there are those that lose but you still want to run the best campaign you can because even if lose, you want to give your faithful something to be proud of as they head into opposition (or whatever you are facing). I am not sure that ads like this motivate anyone to do anything and it wastes some money that could be spent elsewhere.
If you canâ€™t tell the difference between a Windows Phone and an iPhone, how do we trust you to get the important things right. Everyone asks me why I care if a news outlet spells my name right. CBC is the absolute worst for this. On camera I spell out my name. I give the reporter a business card and then when I look online or watch the news, it is spelled wrong. I donâ€™t care that much but itâ€™s careless and it bugs me and I immediately wonder what else they have gotten wrong.
A couple of reporters have said that I should use the report a typo form and I have and nothing has ever happened so I give up. Maybe I should legally change my name to Jordan and just give up. That and maybe Iâ€™ll pick up a Windows Phone 7 like the one to my right.
Good editorial in the New York Times about why the New York Times has been quiet about their coming paywall. In it there is this interesting tidbit:
The stakes for The Times, which like other newspaper companies has seen major declines in print advertising revenues, are enormous. I asked Mr. Morton to rate, on a scale of 1 to 10, the strategic importance of the pending pay model to the future of the organization.
â€œFor the future of The Times,â€ he replied, â€œI would say it is somewhere around 10, if not higher.â€
If the New York Times needs this to survive, what about the other national papers like USA Today, the National Post, and the Globe and Mail. The Wall Street Journal already has a paywall approach (which I think has become quite profitable). I have heard that The StarPhoenix turns a profit but it would have nowhere near the newsroom and bureau costâ€™s of the New York Times and more or less depends exclusively on the wire services for international coverage. Still itâ€™s a sad day when the paper of record becomes a closed archive unless we are planning to pay (which I will be paying for).
What an amazing ad. Not only is this the best of the Super Bowl ads, this may be one of the best commercials that I have ever seen. If you are going to drop several million dollars for a 2 minute ad, this is the ad that I would want to have produced.
You can see what the voters of Calgary Gritâ€™s chose. While I donâ€™t know how effective they were in moving any votes but I kind of liked the Stephen Harper sweater vest ads for no other reason that wearing a sweater vest in now synonymous with having a secret agenda.
Steve Balmer sells the virtues of Windows 1.0
Of course here are the advantages to upgrading to Windows 386
This ad is being run in Manitoba right now
Say what you want about PETA but this is not the way to change minds in Western Canada. Did they take a moment to think about the victim’s family and what they’re going through right now before running this ad? For an organization that touts compassion for and sanctity of life they have surely abandoned all of that in how they have treated the family of this murder.
Of course this just gets sadder for the family with the Phelps family/"church" deciding to protest his funeral. From the National Post.
Earlier this week, the Westboro Baptist Church – an organization branded as a hate group and infamous for protesting the funerals of slain U.S. soldiers – announced they would picket Mr. McLean’s funeral to let Canadians know that his decapitation was God’s response to Canadian policies enabling abortion, homosexuality and adultery.
Canada turned them away at the border.