The Rebranding of Jesus
How the top Aussie ad agencies would sell salvation. What do you think?
Labels: Christianity, church, communications, creativity, culture, design, media
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How the top Aussie ad agencies would sell salvation. What do you think? Labels: Christianity, church, communications, creativity, culture, design, media Some ideas from the Toronto Star As part of an interview with The Onion A.V. Club website last June, Fight Club author Chuck Palahniuk agreed to answer a few fan questions, including one from someone named MollyPocket, who wondered if true underground movements were still possible, or was "the Internet making everything too readily available to everyone?" Palahniuk's answer, in short, was yes and no. "There will always be an underground," he replied, and predicted "a backlash of veiled, hidden societies" in response to the overload of information provided by reality television and confessional memoirs. The underground, and especially the subcultures that inhabit it, have been much debated and examined since British academic Dick Hebdige published Subculture: The Meaning of Style (1979), a groundbreaking examination of the symbols and rituals of the punk subculture in London. Almost a decade after Subculture, in an essay reflecting on youth culture, Hebdige wrote: "Subculture forms up in the space between surveillance and the evasion of surveillance, it translates the fact of being under scrutiny into the pleasure of being watched. It is a hiding in the light." Palahniuk's answer suggests that while the technological infrastructure of how culture is distributed has changed dramatically in the past 15 years, the psychology of subculture remains stable. But what if the pleasure of being watched has so thoroughly overwhelmed the evasive component of subculture as to make it non-existent? What if the problem with contemporary subcultures isn't only Google and YouTube and blogs and MySpace, but the participants themselves? It's an odd space I find myself in. I partner with the Government of Saskatchewan on several fronts working in a shelter that gets a lot of our funding from the government. I am also on a local advisory committee for the Homelessness Partnering Initiative which helps decide where federal government funds are distributed in the city. At both levels of government, I work with some amazing people who care as much or more about poverty, homelessness, and the people who call Saskatoon home as I do. They have totally changed my perception of the people behind the system in a very good way. At the same time the system can only do so much. As I fear even the United States government will find out, one can only live with a deficit for so long before it all comes falling down on you again. I get several e-mail and letters a week from local groups and people who are calling on the governments for more money to "deal with this crisis" and I agree that the government has a role to play. At the same time I find myself also seeing the important role that "mustard seeds" have to play in changing cities, partly because there are forgotten people and as I found out yesterday (a long story that will never be published here), it is hard to get the funding and permission in many places to do anything else other than start small. I'll get into the book more in the next couple of weeks but The New Conspirators tells many stories of Christian communities who are taking a big idea (changing the world) but starting small local expressions of faith as a ways to see it come true. The cool part of the book is that it is working. Labels: book reviews, books, Christianity, church, culture, emerging church From Slate and their review of Daniel Radosh's new book, Rapture Ready! At some point, Radosh asks the obvious question: Didn't Jesus chase the money changers out of the temple? In other words, isn't there something wrong with so thoroughly commercializing all aspects of faith? For this, the Christian pop-culture industry has a ready answer. Evangelizing and commercializing have much in common. In the "spiritual marketplace" (as it's called), Christianity is a brand that seeks to dominate. Like Coke, it wants to hold onto its followers and also win over new converts. As with advertisers, the most important audience is young people and teenagers, who are generally brand loyalists. Hence, Bibleman and Christian rock are the spiritual equivalent of New Coke. Christian trinkets—a WWJD bracelet, a "God is my DJ" T-shirt—function more like Coca-Cola T-shirts or those cute stuffed polar bears. They telegraph to the community that the wearer is a proud Christian and that this is a cool thing to be—which should, in theory, invite eager curiosity. Straightforward, if somewhat crude, merchandizing so far. But there is also another level of questions, which the creators of Christian culture have a much harder time answering: What does commercializing do to the substance of belief, and what does an infusion of belief do to the product? When you make loving Christ sound just like loving your boyfriend, you can do damage to both your faith and your ballad. That's true when you create a sanitized version of bands like Nirvana or artists like Jay-Z, too: You shoehorn a message that's essentially about obeying authority into a genre that's rebellious and nihilistic, and the result can be ugly, fake, or just limp. Labels: Christianity, culture, religion, theology This video is from TED and is one of a long series of videos I am downloading off of YouTube and converting to my PSP for viewing again later. I am a big fan of Kunstler's view of the future (although I think he underestimates the power of capitalism and innovation a bit) but the video is one that you will want to watch. In James Howard Kunstler's view, public spaces should be inspired centers of civic life and the physical manifestation of the common good. Instead, he argues, what we have in America is a nation of places not worth caring about. Reengineering our cities will involve more radical change than we are prepared for, Kunstler believes, but our hand will be forced by earth crises stemming from our national lifestyle. "Life in the mid-21st century," Kunstler says, "is going to be about living locally." Labels: culture, design, energy, environment, ideas, simplicity, urban In the Maritimes, increasing furnace fuel costs are devastating some middle class families. My political punditry skills are pretty rusty but I would imagine a large segment of your voters being either cold or hungry would be devastating for many governments, especially in a time of record prosperity in other parts of the country. Dan Weston of the Fredericton Anti-Poverty Organization said rebate programs that offer amounts as low as $100 are "ridiculous." "One would think that heat in a winter country like Canada would be a right," he said. "People have to make serious choices - the choices are between food or rent or bills, because the price of oil eats up such a proportion of the daily finances." He said provincial governments need to do far more to help people heat their homes. If they don't, Wilson predicted, governments will soon be footing the bill for shelters to keep families warm when they run out of money. Non-profit agencies and some churches offer assistance, but they don't represent a permanent fix. The Nova Scotia branch of the Salvation Army offers help through its Good Neighbour Program, funded in part by companies including privately owned Nova Scotia Power and Wilsons Fuel, but families typically can't receive help two years in a row. A woman in Halifax who has used the Salvation Army and other sources to help pay her heating bills said such programs are just a Band-Aid solution. "You can't call them every month or every two weeks - it's a one-time thing, you're lucky if you get it once a year," said the woman, who struggles to support a family of four on social assistance. "We put in enough (oil in the tank) that will last, but that takes away from other things - food and bills." In Saskatchewan most of our homes are heated by natural gas but when natural gases went up a couple of winters ago, it did affect how Wendy and I lived that winter, although not as drastic as furnace fuel prices have in the Maritimes. The article does remind me of this interview with James Kunstler, the author of The Long Emergency When I say the core I don’t necessarily mean the downtown business districts. Those parts are going to be very, very problematical, and that’s another important point you have made. The places that are overburdened with mega-structures, whether they are skyscrapers or even just large buildings, are going to be in real trouble. These are experimental building types that have only been with us for 100 years. I’m even talking about 10-story pre-war apartment buildings. I don’t know if we can run them in the energy-scarce economy that we are going to have in the future. And it raises one really interesting question like the question of—take this for example—modern plumbing as we know it, where every apartment has a bathroom, a toilet, etc., is totally dependent on central heating, good and dependable central heating. You can’t be running space heaters in a 10-story Manhattan apartment building. If one-third of the building or one-eighth of the building isn’t warm enough to keep the pipes from freezing, the whole building is going to lose its plumbing and then the building is going to become dysfunctional and we don’t know if this is going to happen or not. And it could. Because the natural gas situation in America—which is how we heat most of our buildings now—is arguably more ominous than the oil situation. There is more on the Long Emergency in Rolling Stone magazine Labels: culture, energy, politics, poverty, Salvation Army Despite all of the hype about Facebook (which I find invasive), there are some other web apps out there that are worth a look at to help a church or non-profit connect with people online. Below are five of my favorites and some ideas on how they could be (better) used. That's my list. Add some of yours below in the comments. Labels: church, communications, community, culture, emerging church, ideas, media, photography, Resonate, technology Labels: culture, globalization, quotes, theology Glen Murray has a thoughtful piece in the Toronto Star on the controversy over Toronto firefighters and police taking the yellow ribbons off their cars. While ribbons and rubber wrist bands have been de rigueur fashion for the politically correct, most who wear them invest little more than a loonie or the risk of a pinprick as sacrifice to the colour-coded cause. It is a little different when the city's first responders stick a ribbon decal on their vehicles. They live the same commitment as soldiers do to protect others. Police officers stand between us and harm. Firefighters walk into situations we are taught to flee, and few people are more engaged in dealing with unrelenting life-and-death crises than paramedics, who must possess a stamina I can't even imagine to do their jobs. Police officers, firefighters, paramedics and, most of all, soldiers, represent the highest expression of citizenship and public service as they offer themselves as the price for its preservation. We seem to take those freedoms for granted as we stumble out of bed each day and hop the subway to safe jobs in safe buildings without fearing a bomb will go off or a bullet will be fired at us. The strength of a civil society, for which so many have given their lives, depends on the quality of its citizenship. Citizenship is about more than casting a vote or paying taxes. Citizens are more than passive consumers of events; they try to make a difference. Elected officials are paid to pursue the public good on behalf of the citizens they represent, to advocate and speak out against injustice, and to mobilize the resources of their community to improve the quality of peoples' lives. All this in an effort to build a just society. So little is asked of us today. We are the generation that inherited from our parents what is arguably the world's strongest economy and greatest democracy. We are healthier and better educated; we live longer, enjoy more liberty and have at our fingertips greater technology and knowledge than any past generation. This is our inheritance from a generation that faced war, depression, and who came to Canada fleeing genocide, oppression and holocaust to arrive on this young nation's soil in search of hope. From so little they left us so much. We should start to consider what our legacy will be. |
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