A leading political strategist explains how candidates use the art of storytelling to help swing elections.
Mr. McKinnon has had a long career working for politicians from both parties. As the lead media strategist for George W. Bush’s 2000 and 2004 campaigns as well as John McCain’s winning 2008 primary campaign, he was instrumental in shaping the way we perceived his candidates and their opponents. Remember the 2004 windsurfing ad that branded John Kerry a flip-flopper? That’s his work.
But Mr. McKinnon burned out on presidential campaigns, and increasingly came to view the oversimplification and negativity at the heart of modern campaigning as a leading contributor to the toxic political climate in which we now live. So when we sat down with him, we asked him to turn over his secret playbook.
In this film, he reveals the storytelling strategies used to elect Mr. Bush with openness and candor, and in doing so lays bare the fundamental narrative strategies that remain at the core of today’s presidential campaigns. But Mr. McKinnon believes that the power of storytelling has a dark side that voters should be more aware of. His new message is a warning to all citizens: You’re being manipulated, and our democracy relies on your ability to see that .
This video was just posted to YouTube by the Government of Saskatchewan. The quote at 2:18 by Scott Saxberg of Crescent Point Energy. Here is the extended quote from the directors cut.
“Saskatchewan is a different province in that they have a great regulatory regime and they are always continually optimizing it and they are trying to improve upon it and work with industry to grow that industry.”
That is not the role of the regulatory regime. The role of a regulatory regime is to protect investors/citizens/environment from industry, not help grow it. Also, the day after Hitachi makes massive cuts in Saskatoon, someone decided to post a video of it’s CEO talking about innovation in Saskatchewan? Then the same Cameco CEO that doesn’t like to pay taxes here? If I had paid for this video (as a taxpayer I guess I have), I want it scrubbed from the web and never shown to anyone again.
Oliver turns 8 tomorrow and when I asked him what he wanted to do for his birthday, he said he wanted to shoot a Casey Neistat type video about his day tomorrow. That isn’t going to be that hard to create or edit and I thought I would just upload it to my channel. Then Oliver realized that he doesn’t have a YouTube Channel of his own and was stressed. Last night I built one for him and you can find it here. He ruthlessly micromanaged me while I made the edits today.
So he was thrilled with it until tonight when he realized he has no subscribers and is worried his video will be a flop. Can you do me a favor and subscribe to his channel tonight or tomorrow? A couple dozen subscribers would make his day. That way when I upload this video tomorrow night, he’ll have an audience.
A story is worth a thousand data points. More here.
Tucked away in a mountain located on the Svalbard archipelago in Norway, also home to The Northmost Town on Earth, is the Svalbard Global Seed Vault. The Vault is home to more than 860,000 plant seed samples deposited by dozens of different countries from around the world (even North Korea) and is closed to access about 350 days per year. But the folks from Veritasium were able to finagle a tour of the facility during one of its rare open days.
This facility was built to last about 200 years and withstand earthquakes and explosions. It was placed on the side of a mountain so even if all the ice on Earth melts, it will still be above sea level.
Other fun facts about the Vault: the temperature in the storage rooms are kept at minus 0.4 degrees Fahrenheit to hinder seed growth/deterioration, the permafrost in which the Vault is built will maintain the low storage temp in case of electrical failure, GMO seeds are forbidden due to Norwegian law, and the first withdrawal was made last year by Syria because of the civil war.
Levi’s made a short documentary film about the history and cultural impact of the brand’s signature 501 jeans.
We trace the 501 Jean’s roots as a utilitarian garment for coal miners, cowboys, industrial workers, all the way to the creative workers who continue to wear it today.
Also: Just to troll the NDP, there is a lean consultant in the video.