The other day I walked into my favorite restaurant and was immediately swarmed by the owner, the cook, and the waiter who all thanked me for mentioning their restaurant in The StarPhoenix and in an media interview I did. They mentioned how people have come by because of what I say on Twitter and my blog as well. I thought the whole thing was kind of cool but as I said, “I’m not the one making the killer lunch specials.”
We all know that social media advertising works but one thing is that I have never understood about how politicians don’t use it more to promote their own ward businesses. Economic development is an important part of any politicians local goals and I think they ignore the platform that being elected and their social media profiles give them to promote just that to promote business in their ward or constituency.
While I want my elected officials to look at the big picture, promoting the underdogs in the ward can be a good thing and as Calgary’s Naheed Nenshi has shown, it’s something that can be easily done in the evening during quieter hours. Whether as a mayor or a councilor or MLA, what cooler project would it be to visit and promote your constituents businesses and organizations to a wider audience. I’m talking Walmart’s but the family owned businesses that make up our smaller commercial districts.
Does it make a difference. You should check out my email when either Wendy and I blog about a local business. I write about it, you click on it, some of you stop by and buy from them and people are happy. More politicians need to do this. If it makes a difference for local businesses when I do it, imagine what can happen when they do it.