Magazine publishing is a dark art. But the world of niche publishing—people who create magazines for necrophiliacs or donkey hobbyists, or for those of us who like to ride really small trains—features its own requirements.
Miniature Railway is hardly nostalgic. Henshaw is in the midst of creating a comprehensive map of all the miniature railways in the United Kingdom. “We estimate there are 1000 in total, but many are private, known only to a small group of friends. I have agreed to only show 400.” Henshaw admits that “quite a few” of those 400 are private. In August, The Telegraph wrote a feature on the “irresistible” romantic allure of a garden steam train. Apparently a popular activity among enthusiasts is cooking bacon and eggs in a shovel over the burning coals of a miniature train’s engine.
“There are many miniature railway enthusiasts in Australia, Canada, the U.S., and Germany, and a few in India too,” Henshaw says. “Most other nationalities find the whole subject perplexing.”
Miniature Railway’s ads are what you might expect: miniature railway destination spots, model train expos, and a locomotive plates maker in Droitwich (“NOT the cheapest, PERHAPS the most expensive, PROBABLY the best.”) The articles are also what you might expect—fascinating to the miniature railway enthusiast, slightly Greek to the rest of us. In the magazine’s pictures, Caledonian blue–polished trains snake through tall-treed woods and people convivially gather near cobbled tracks.
I wouldn’t imagine the cozy ethos of this digest-sized publication would translate well into digital modes, and David Henshaw more or less agrees. “I suspect that most small publications will go digital within a few years, but Miniature Railway is one of the few that will not.” One of the merchandise items featured on the back cover includes a heavy-duty binder with gold embossed letters intended to hold print copies. “Our readership is older, more traditionally minded.” Henshaw does express concern that soon there will not be enough printers around to print at a reasonable price—the print run per issue, which comes out tri-annually, is 800 and costs $1,800 (yearly subscriptions are $12 a year domestically).
Henshaw calls the economics of paper dubious. “These are interesting days!”