Verizon to purchase Yahoo!

Here are the details at the Globe and Mail.

As a Canadian, I don’t have any experience with Verizon but they have done a decent job in stabilizing Aol and hopefully the same thing will be done with Yahoo!  Maybe they can figure out what to do with their content properties like Yahoo! Sports.

I don’t understand Yahoo! Sports.  They have an amazing roster of writers like Dan Wetzel, Pat Forde, Adrian Wojnarowski as well as some of the best bloggers in the business.  I love their writing and coverage.  It rivals the best in the business but for whatever reason, Yahoo! hides in the middle of all of this other crap that bring in from content farms or even the Yahoo! Contributor Network (where anyone could write garbage and it would appear on the site).  That was the problem with the site, there was all of this garbage and you actually had to work to find the good stuff.

When the site was excellent, it was their contributors providing opinion, bloggers covering news, and the AP and wire services doing game summaries.  You could go and easily find the teams you wanted to read about and the writers you wanted to follow.   It was a combination that made them one of the best sites on the web.  Now go look at it.  All of it is sponsored or third party content disguised as click bait.

Hopefully Verizon will stop this and even it takes a short term loss, figure out how to make some of their signature sites great again.  Some of the properties have gone from the best of the web to the worst.  If Yahoo! ever becomes anything ever again, great and easy to find content will be a big part of it.

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