After cancelling cable television and therefore taking advertisers out of my kidâ€™s lives, it changes Christmas. Â When I asked Oliver what he wanted for Christmas, he asked for one thing and that was â€œgrown up binocularsâ€ which we got him for $10 at Canadian Tire. Â He was thrilled. Â He uses them all over the house, even while walking.
I asked Mark what he wanted and he said a good book on history or true crime. Â
That was it. Â Now Mark wanted a lens but it was out of our budget (I got one for him anyways as I get a deal from Pentax & Donâ€™s Photo on some gear) but he never asked for it.
So I am left with two options. Â One is that I have two of the greatest kids ever to walk the earth (possible but not probable) or that the removal of television advertising out of their lives has made them less materialistic. Â
Of course it isnâ€™t media that does it. Â We have Netflix and the kids watch and I watch that a lot but it has no commercials. Â No one is telling the kids to â€œwant thisâ€ or â€œwant thatâ€. Â No â€œbiggest toy of the seasonâ€ and very little to make them feel insecure that they donâ€™t have something.
As far as news goes, they consume that via websites and while there is video, advertising online seems rather annoying rather than integrated. Â Who really cares what is on that banner ad.
I keep hearing parents tell me that their kids are so demanding and consumption orientated and before we jump at the conclusion that these kids are flawed, maybe it is television advertising. Â With no one to tell my kids what is cool all of the time and to tell them what they want, they just figure it out themselves. Â For Oliver it is binoculars. Â For Mark it is The Rise and Fall of the Third Reich.
The whole thing has made me wonder if for all of the worry we put on peer pressure, if media pressure is what we should be worried about.