â€œAs people become more health conscious, and more interested in cooking â€˜fresh,â€™ thatâ€™s not helping microwaves,â€ Owen said. â€œItâ€™s leading to lower sales.â€ The interest in cooking is more than a movement; itâ€™s a national phenomenon. Even major grocery chains have noted upticks in sales as a result.
Growth in sales of microwavable popcorn are also slowing, while sales of ready-to-eat popcorn are growing at an over 11% clip. Why microwave junk food when you can get it pre-popped? Americans are at once too patient and too lazy to use their microwaves these days.
Go into your neighbourhood Safeway or Sobeyâ€™s one of these days and look around. Â When I was a kid, most of the aisles were full of things for my mom to make and cook. Â Now the aisles are increasingly full of things that are already cooked. Â Wendy will tell you that at even 33rd Street Safeway canâ€™t keep up with the demand of pre-cooked chicken, soups, and fries at supper time. Â Even a small store has a deli which will make you sandwiches and a variety of food like samosas and salads. Â We may want to cook but many families donâ€™t have the energy or time to do it anymore.