Two sources have told us Dell is starting the expected huge layoff programme this week, claiming numbers will be north of 15,000.*
The company is returning to private ownership to restructure its operations in the wake of a falling PC market, a commoditisation of the server market and a perceived need to better serve enterprises with their ever-increasing mobile and cloud-focused IT requirements.
Does the brand of computer even matter anymore? For years Dell stood for quality but now, does anyone care if you computer comes from? It is the same components, technology, and operating system as the next guy and if the next company is cheaper, why not go with them? If you want a premium brand, you go with Apple.