FI asks if this is future of airline websites. As you can expect, WestJet designers look at AirCanada’s website who is looking at United’s who just looked at WestJets. Industry sites often become less about the user and more about copying neat features from other sites. The same happens with city and all sorts of other websites. The end result is that Saskatoon’s new website will look like Edmonton, Toronto, and Chicago’s website and we go, “We’ve done a great job” because we are as cool as everyone else. Instead we need to be doing a process like this. Of course we don’t because while the end result isn’t the same, it’s not the same as Chicago, Edmonton, or WestJets.