FI asks if this is future of airline websites. Â As you can expect, WestJet designers look at AirCanada’s website who is looking at United’s who just looked at WestJets. Â Industry sites often become less about the user and more about copying neat features from other sites. Â The same happens with city and all sorts of other websites. Â The end result is that Saskatoon’s new website will look like Edmonton, Toronto, and Chicago’s website and we go, “We’ve done a great job” because we are as cool as everyone else. Â Instead we need to be doing a process like this. Â Of course we don’t because while the end result isn’t the same, it’s not the same as Chicago, Edmonton, or WestJets.