Yes, the number one video by the City of Saskatoon is not about how awesome Saskatoon is, it is about the worst part of Saskatoon and how we don’t remove snow from residential streets. Well done Saskatoon. Of course SREDA has created Living Saskatoon but take a look at the videos, oh wait, there are none. Just text, one photo, and some links. It is like we aren’t even trying.
In Edmonton’s white paper on how to build a more prosperous city, taxes were important but even more important was the creating and the sharing of the Edmonton brand to attract top people and businesses to Edmonton. Calgary’s Mayor Nenshi talks about the same thing and the need to attract top talent to Calgary and they will create more jobs and wealth. It was actually something that Regina’s Pat Fiacco did quite well for them. While Saskatoon’s video about snow removal talks about how hard it is to live here, Edmonton is talking about how it makes them stronger and more competitive.
Saskatoon on the other hand hasn’t quite got it yet. We still think that if there are jobs, people will come but there are jobs in Alberta, Manitoba, and British Columbia as well. People are making money in Regina, Prince Albert and Moose Jaw and yes, that is the competition.
Saskatoon is home to Potash Corp of Saskatchewan (who is having a bad day today but they’ll bounce back), Cameco (bad last couple of quarters) and we hope they bounce back, BHP Billiton’s Canadian head office, a vibrant downtown, and a lot of outside investment by developers like Lefevbre & Company (you have to look at their website right now, don’t worry, I’ll wait), and success stories that are home grown. You can make money in Saskatoon and have a great quality of life.
Of course we need to start to realize that a) we need to compete with other cities and b) we can compete with other cities (and win). That being said, we need to put on a better first impression than a video about snow removal.
Of course here is one of Regina’s efforts.
Maybe no video is better than that video.