I went freelance full time in December 2011 and made $17,000 in the first seven months, an average of almost $2500 a month. Making that little was, more or less, the plan. I had savings and I knew I needed to “get my name out there.” I wrote for free. I wrote for very little. I wrote pieces I didn’t want to write. I said no to almost nothing.
Slowly, it started to pay off. A story I wrote for The Awl prompted an editor at The Verge to contact me. I’ve written a number of features for them that paid between $750 and $1,500. After flying on Emirates Airlines and enjoying the in-flight magazine, I pitched the editor. He liked them and I continue to write features that pay a little less than a $1/word. I wrote slideshows for Complex.com for $10/slide (about sports, not hot women). I wrote a feature ($1,000) and blog posts ($250) for ESPN.com’s Grantland, and a photo-driven bit for ESPN The Magazine ($800).
I did pieces for BuzzFeed ($300), Penthouse ($750-$1,500), The Wall Street Journal’s sports section ($1/word), SBNation’s Longform unit ($1,750), Splitsider ($100), Guyism.com ($300/story), Street Fight ($0 but a slice of equity), The New Republic’s website ($150), and other outlets. Some paid more than they needed to, some paid less than they should. Deadspin gave me $100 for two pieces I wrote in Kiev, Ukraine. That seemed low, especially when they offered Jay Mariotti $1,000. (I’m 1/20th as valuable as he? Perhaps not untrue, but still, ouch.) At various points, I had contracts with mediabistro.com ($900/month), NBC ($350/month), Outside ($433/month), and Pacific Standard ($600/month).
I pitched and wrote constantly. I submitted invoices to between six and 12 outlets a month. But while I found consistent work, there were no massive payoffs. The most I made for a single piece was $2,200, although I did help launch and continue to edit American Soccer Now, a soccer website. I was paid a one-time fee of $10,000 and given a bit of equity. In my accounting, I spread that money over the six months starting in June, 2012 and now spend two hours a day working on the site, essentially for free.
I did less glamorous work, like ghostwriting a self-help guide ($40/hour) and some light editing and web production for a major media company ($50/hour). These weren’t my favorite assignments, but they paid well and freed me up to take a flyer on other pieces with low rates but potentially a bigger impact. Plus, while we’d all like to think there’s some magical fairytale land where freelancers write what they want when they want, that simply isn’t true. I have talked to many, many freelance writers while trying to figure out how to make it as one over the past eight years, and the vast majority take the occasional (or frequent) lucrative gig when it arrives.
I’m lucky. I’m making it work. I learned plenty about the economics of business, the good and the bad, especially that I am a poor negotiator. Still, I made a little more than $50,000 in the last six months of 2012 and around $45,000 during the first half of this year. It’s possible to succeed in this gig economy. It’s also exhausting. I’ve grown more ambitious and pitched bigger stories to larger outlets, but nothing has hit yet. Still, I keep trying.