Look, the Internet is made of fast. You go fast or you die. But lost in the Clouds of bullshit and hype thereâ€™s this true thing: The internet is a technology that can connect us instantaneously to all sorts of information. That instant access lets us learn and connect and transact in entirely new ways. Itâ€™s what drives everything onlineâ€“from I need to know about the Peloponnesian War right now to who is nearby that will take a couple of bucks for a spot in their back seat, sharing economy, #YOLO. Itâ€™s just impossibly fast. Even so, few things move faster than they do at the new Digg. This is the team who, in just six weeks, took a dying brand that collapsed under the weight of its own spam and made it something vibrant and vital: a place you wanted to go.
So in April, when Google announced it was shutting down Google Reader on July 1, it was almost unsurprising that Digg repliedâ€“that same dayâ€“Weâ€™ve got this.
This is the story of how a tiny team took 90 days to pull off the impossible.