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Ford’s Power of Choice Event in Regina

Ford

Last Tuesday, Jeff, Mark, and myself were invited to Regina to take part in Ford Canada’s Power of Choice at the RCMP Heritage Centre.  I was at the Escape with Ford event last summer, a day that I have called the best day of my life despite the angry glares that I get from Wendy, Mark, and now Oliver but I stand by my statement.  Ford events are those things that you should always say yes to.  Of course a couple of days before I get the itinerary and it says that it starts at 10:00 a.m. which means that we need to leave Saskatoon at 7:00 a.m.  We could have left later but I was driving the 2013 Ford C Max Hybrid and you would feel like a jerk getting a ticket in one of those.

The night before Mark was getting packed and his over the ear headphones were busted.  Mark takes good care of his stuff but the ear pad was off.  He never asks for stuff to be replaced but I went out and picked him up some new Sony headphones that XS Cargo had.  I left the box in the Ford C Max Hybrid and he was thrilled to find it in the morning. 

So at 5:45 a.m. I heard Mark get up and take all of the hot water in the house.  The kid was excited to get going to his first Ford event, even if he hadn’t quite figured out how he was going to convince Ford to let him drive a car on the RCMP grounds.  He still had a couple of hours to work out the details.  We drove over to Jeff Jackson’s place.  We had been there once before and I was assuming Mark had paid closer attention to where he lived than I did but then I realized it was Oliver who was with me.  That didn’t help at all.

Despite Jeff’s place being in the middle of Lakeridge, it doesn’t show up on Ford’s GPS.  I kept hoping I would get ‘Samantha’ (Ford Sync’s voice) to give me a warning about driving into unchartered territory but nothing.

It’s a horrible drive between Saskatoon and Regina.  There is no scenery at all.  I am sorry Davidson but your large coffee pot does not classify as scenery.  If only a town would create the world’s biggest hoe along the way.

I don’t know how much Mark enjoyed his new headphones on the way down as I think he was asleep by Dundurn and I didn’t hear from him until after we passed Lumsden.

When we got to Regina and I had Jeff, the guy with Apple Maps navigating for me.  That worked out as well as Apple Maps got us lost, didn’t update in time to make the turns and was pretty much useless. We should have stuck with either the Google Maps or the Microsoft powered map in the Ford GPS.  It was a loss for Apple, a win for every other map software in the world, including paper maps.

As we rolled into the RCMP Heritage Centre, Ford had a large tent set up and like the other Ford events that we have been at, there was food, information, and drinks everywhere.  Believe it or not, the photographer below was photographing the cars and not us.  I may be a big deal in Europe but not so much in Regina.

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As we were chatting, we noticed Greg Johnson, the Tornado Hunter roll up in his orange F-150.  It makes quite an entrance.  Of course Greg was only there for a short time as he had to go out and chase a tornado.

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To start of the morning we took part in a short presentation on the Ford electric vehicles and hybrids in a boardroom at the RCMP Heritage Centre.  Ford presentations are short, information packed and their specialists can answer your questions very well.  On this one we had a specialist joining up in from Dearborn, Michigan via Skype.

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“We pride ourselves on offering customers the Power of choice, including 15 vehicles with EcoBoost engines and five new electrified vehicles,” said Scott Kuzma, Ford of Canada’s assistant marketing manager, cars. “We are absolutely committed to top fuel economy with every new vehicle we introduce, and the Power of Choice Tour is helping people learn how they can achieve that in their own lives.”

You can read more about the presentation by clicking on the PDF.  Of course not only are Ford vehicles more fuel efficient but Ford is trying to cut back on the amount of petroleum products it takes to make them (which can actually use up more hydro carbons than it will to drive them).  For anyone who has read Jeff Rubin‘s books or column in the Globe and Mail, you know what a big deal this is.

Then it was outside to test drive the cars.  There was a 2013 Ford Escape, a 2013 Ford Fusion Hybrid, and a 2013 Ford C Max Energi.  Each test drive was done with a Ford Product Specialist who was there to answer any questions that myself (or Mark in the backseat) had.  While we were waiting to take some drives, there were other specialists to answer any questions.

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I took the Ford C Max Energi and the Ford Fusion Hybrid for quick test drives.  Both are great cars.   The Ford C Max Energi is very similar to the C Max Hybrid I just had but like the (way more expensive) Chevy Volt, it runs first on battery and then uses gas.  The transition from electric to gas was seamless.  I had several questions about battery life as the last thing one wants to do is spend a lot of money on an electrified vehicle and then replace the battery pack.  The battery packs on those last from 15-20 years which I think is more than acceptable and actually is quite exceptional.

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The Ford Fusion Hybrid is also a great car to drive.  I never really thought of the Ford Fusion as a luxury car but it is fantastic as a mid-sized sedan.  For a lot of people running kids around town, it has the size to do it and the fuel efficiency to make the trips a lot less painful (which I was reminded when gas was $1.30 a litre on the way up and back.

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They also had a 2013 Ford Escape but I have reviewed one previously and was going to drive another back to Saskatoon so I didn’t see the point in taking the SUV I love the most for another test drive.  

At the Escape with Ford event from last year, they fed us about 8 times.  This year we didn’t have the amount of stops but the quality was excellent with sandwiches, drinks and treats everywhere for us to eat.  I found out an interesting thing about Mark in that he is unable to eat a chocolate cupcake without part of it going up his nose.  I blame his mom.

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As we left Regina, we took the 2013 Ford Escape back to Saskatoon with us.  I stopped in Davidson to fill up the tank and while I was overtired, I made a horrible and inexcusable mistake.  I stopped at the roadside gas station.  Jeff and Mark went in to use the washroom and came out deeply scarred from the smell, sex toys being sold in the washroom and what Mark described as something oozing through the walls.  I think both of them now have PTSD.  That washroom alone is reason enough get a more energy efficient vehicle.  The less you have to stop at roadside washrooms, the higher of quality of life you will have.

I took a bunch of photos which have been posted to Flickr.  Mark posted about the day here and also uploaded his photos to his Flickr account.

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