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What does this town know about luxury?

What an amazing ad.  Not only is this the best of the Super Bowl ads, this may be one of the best commercials that I have ever seen.  If you are going to drop several million dollars for a 2 minute ad, this is the ad that I would want to have produced.


  1. Daniel says:

    Oh man, I hope you’re not being sarcastic because I thought it was a really good ad too (although I’m not a huge ad critic). And compared to the rest that had incredibly bad taste it did a lot of good things, connecting us to many of the better aspects of being human.

    1. No sarcasm. I watched the ad about 10 times and was amazed at how good it was. For me, it was better than 1984. It changed how I saw Chrysler.

  2. Daniel says:

    If they hadn’t emphasized the “luxury” thing so much, it would have been good. As it was, I heard that word too many times in the ad.

    1. I never thought about that but if it was a Dodge ad, I am not sure it would have stood out. The contrast between Detroit and luxury was amazing.

  3. Bert Lang says:

    Do they take Fiesta’s in trade?

  4. […] With apologies to Eminem, this story about urban reengineering of Detroit shows how hard it is to remake a struggling city. Mayor Dave Bing wants to save Detroit by persuading residents to leave their homes for better neighborhoods, but the city has struggled to accomplish the smallest of relocation projects — even when they involve cash incentives. […]

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