I am not sure if these make a big difference (anyone remember the Stephen Harper sweater vest commercials) but this does show a picture of Michael Ignatieff that isn’t often shown in the media. I am actually a little surprised that other political leaders haven’t done similar videos. Unless I missed something it was one camera and tripod with a couple of effects done in After Effects with a fairly generic sound track playing in the background.
Of course the danger in all of this is that you could create a video like this one that introduced Saskatchewan NDP leader Dwain Lingenfelter to the NDP Leadership Convention.
Not sure if that guitar soundtrack or the Star Warsesqe transitions were the best decision that was ever made. Simpler is better.