When you commit to being your real self online, you discover parts of yourself you never dared to share offline.
When you visualize the real person you’re about to e-mail or tweet, you bring human qualities of attention and empathy to your online communications. When you take the idea of online presence literally, you can experience your online disembodiment as a journey into your mind rather than out of your body.
When you treat your Facebook connections as real friends instead of "friends", you stop worrying about how many you have and focus on how well you treat them.
When you take your Flickr photos, YouTube videos and blog posts seriously as real art, you reclaim creative expression as your birthright.
When you focus on creating real meaning with your time online, your online footprint makes a deeper impression.
When you treat your online attention as a real resource, you invest your attention in the sites that reflect your values, helping those sites grow.
When you spend your online time on what really matters to you, you experience your time online as an authentic reflection of your values.
When you embrace online conversations as real, you imbue them with the power to change how you and others think and feel.
When you talk honestly about the real joys and frustrations of the Internet, you can stop apologizing for your life online.