Regina’s got a new logo that has generated some international attention.
Enough quoting. The R icon is definitely attractive and eye-catching. While there could probably be a few more twists, both literally and metaphorically, in the ribbon to make the dimensionality work a little better, I think it’s a fairly convincing result. I like how the color changes at each twist and the overall shape is fluid and organic. The typography is acceptable and although it isn’t my favorite type in the world, there is nothing to really fault there. The ribbon as visual element in the identity materials can start to feel very cliché when it wraps around buildings, but it is a nice extension of the logo. As far as city logos go, this one is quite inviting.
Personally I think the idea is a copy of CTV’s ribbon branding from 1998. Even Sportsnet Connected has a similar idea for an opening sequence.
Something a little more retro would have been nice I think…maybe a nod to the Roughriders “S” instead of the tired I and heart and the ribbon-y thing. Can’t see some of my SK friends and relatives being so thrilled about a rainbow ribbon. Come to think of it, the SK in me is not thrilled. Reminds me of the big pile of money that Calgary paid to come up with – wait for it – a fluid line shaped like a Calgary hat. However, we all know that creativity goes to die in committees so no surprises here.
Still better than the logo ‘Where life makes sense’ – I don’t think Swift Current will ever live that one down.
aren’t you the guy who teaches his kids that when they flush the toilet it goes to Regina?
Actually I taught Mark to salute, flush and then say, “See you in Regina”