I just saw the new Pepsi logo and I was thinking how many times they have come out with a new logo or new cans since I have been alive versus how many times Coke has changed their logo. I think it comes from the fact that they seem to be perpetually in second place.
If I was the CEO of Pepsi, I would go back to their old logo, it looks better than the new one which will look dated by tomorrow afternoon. While I was at it, I may try to improve my companies operational difficulties in several major markets and then find out why Diet Coke tastes so much better than Pepsi.
wow.. confusing. it’s startling for such a large company to throw brand identity right out the window like this
One more reason to drink Coke.
Pepsi has been “abandoning their identity” for 110 years now and counting. If you feel alienated or don’t understand the change, welcome to the club;because going back to the other logo was never an option then, and definitely ain’t a option now.
It happens again and again: each time Pepsi has had its logo revamped, everybody thinks it’s still worse than the one it’s replacing. I think it’s like a ‘Pepsi logo karma’. But I’m sure it’ll grow on us until the next logo facelift will make us feel that this one wasn’t that bad.