The TBC also refused to approve another of the Jays’ commercials, this one featuring pitcher A. J. Burnett, until the word “dramatization” was added to the spot.
In the commercial, Mr. Burnett is late putting out the household garbage, arriving outside his home in a bathrobe just as the truck is pulling away. His response is to pitch a small bag of garbage and it falls into the back of the truck after skimming the head of one of the workers.
Mr. Thomas, who has three children, said he was shocked by the reaction to his ad.
“When we were doing the ad, I said we better keep some smiles in here and make it really lighthearted because people are going to take it the wrong way with me smacking a kid with a pillow like that,” he said. “I just don’t want people to think I’m a violent-type guy because I’m not. I’m a fun-loving guy.”